Podcast Partnership Proposal

This document outlines a formal proposal for a partnership to create a new YouTube channel and podcast dedicated to financial security for women. By combining your expertise in content creation with our skills in production and marketing, we can build a powerful, influential, and profitable platform.

Proposed Channel Names

Here are a few channel name ideas with their corresponding logos and design concepts to help you visualize the brand identity.

She Builds Wealth

This logo combines a stylized woman's silhouette with a growing structure, symbolizing empowerment and financial growth.

The Wealthy Woman's Guide

Features a path leading to a star and a coin, representing guidance and a journey toward financial goals.

Her Finance Forward

Uses a dynamic, upward-pointing arrow to symbolize progress and forward momentum in managing finances.

The Confident Cents Podcast

An approachable logo with a stylized coin, designed to make financial topics feel accessible and empowering.

Wealth & Wisdom for Her

Combines an owl (wisdom) with a financial growth chart, appealing to an audience that values both knowledge and financial success.

Podcast Setup & Costs

We will handle the complete production setup, with a focus on high-quality audio and video to create a professional look and feel.

Required Crew Members:

• Podcast Producer: The project manager who oversees the entire production process, from scheduling to final delivery.
• Audio Engineer: Responsible for capturing clean audio during the recording and mastering the final sound for a polished feel.
• Video Editor: A skilled professional who will edit the raw footage, create engaging cuts, add motion graphics, and ensure a seamless final product.
• Social Media & Marketing Manager: The strategist who will break down episodes into short-form content and execute the marketing plan across social platforms.

Equipment & Estimated Costs:

We will bear all equipment and production crew costs.

• Equipment: RM8,000 - RM10,000 (one-time cost)
• Production Crew (Per Episode):
  • Podcast Producer: RM800 - RM1,200
  • Audio Engineer: RM400 - RM700
  • Video Editor: RM600 - RM1,000

Initial Marketing Campaign Costs:

The initial marketing campaign is a strategic joint investment to ensure the channel's rapid growth and success.

Podcast Production & Schedule

To ensure a consistent and efficient content pipeline, we propose a streamlined production schedule. This model will allow for a steady flow of high-quality content without requiring a continuous time commitment on your part.

• Monthly Production: We will aim to produce 4 episodes per month, ensuring a weekly release schedule to build and maintain audience engagement.
• Batch Filming: To maximize efficiency, we propose shooting all 4 episodes for a given month over a condensed period of 3 to 5 days. This allows for the booking of guests and crew for a short, intense production period, freeing up the rest of your month for other commitments.
• Post-Production: Once filmed, the episodes will enter our post-production pipeline, where they will be edited and prepared for release on a scheduled basis.

Proposed Marketing Strategy Breakdown

Our strategy is designed to build an audience quickly and sustain long-term growth by leveraging multiple platforms and content formats.

Phase 1: Launch & Initial Growth (First 3 Months)

• Short-Form Content: We will create dedicated social media channels on Facebook, Instagram, TikTok, and Rednote. We will produce short, engaging video clips (reels and shorts) from each podcast to showcase on these channels and drive traffic back to the full episodes on the main YouTube channel.
• Cross-Promotion: We will leverage your existing audience and network to drive initial traffic to the new channel.
• Podcast Directories: We will ensure the podcast is listed on all major platforms (Spotify, Apple Podcasts, etc.) with a compelling description and high-quality cover art.

Phase 2: Audience Engagement & Monetization (Months 4-12)

• YouTube SEO: We will optimize all video titles, descriptions, and tags to rank high in search results.
• Community Building: We will actively engage with comments, host Q&A sessions, and create a sense of community around the channel.
• Sponsorship Outreach: Once we reach a certain level of engagement, we will begin approaching relevant brands for sponsorship opportunities.

Our Proposed Partnership Roles

Proposed Partnership Details

• Shared Ownership: We propose a 50/50 co-ownership of the new YouTube channel. This ensures a true partnership where both parties are equally invested in the channel's success.
• Clear Revenue Sharing: All revenue generated from the channel, including ad revenue, sponsorships, affiliate links, and product sales, will be split equally between both parties.
• Intellectual Property (IP): The content you create (audio, scripts, guests) will remain your intellectual property. The brand assets we create (channel branding, logos, graphics) will be jointly owned.
• Decision-Making: For all major business and creative decisions, we will operate on a collaborative basis. We propose a clear process to ensure we are always aligned and moving forward efficiently.
• Performance & Growth: We will regularly review key performance indicators(KPIs) like views, subscriber growth, and revenue to ensure we are meeting our shared goals and to plan for future growth.
• Termination Clause: A standard clause will be included in our formal agreement outlining a clear process for dissolving the partnership if necessary. This protects both parties and ensures the smooth transition of assets and IP.